"NP Set is my spirited new makeup collection for glamour on-the-go. Think rich colors, cool trends and fix-it products that are easy to use. Are you ready to get Set?"
- Napoleon Perdis
Ready? Set? Go! From makeup maestro Napoleon Perdis comes NP Set, a dynamic new makeup collection. With easy-to-use products, affordable price-points and dazzling color options, NP Set is aimed at time-pressed, style-savvy women who seek to breathe new life into their beauty regimes. The collection draws inspiration from the world's fashion capitals, with products named for notable destinations. Fancy a silver luminizer that evokes London by night? A rose lip gloss that transports you to the sun-kissed Bahamas? Or a burgundy and gold shadow duo the girl from Ipanema would covet? NP Set makes jet-set glamour available to everyone.
Target selected NP SET as one of its new breakthrough new beauty brands debuting August 2008. The enticing collection includes lip and eye colors, foundations, concealers, powders as well as brushes — everything a woman needs to put her best face forward. The collection is 98% paraben-free and lets consumers know "What's In It for Me," a list of all active ingredients such as Pomegranate extract, Shea Butter and Avocado Oil, as well as Vitamins A and E contained in each product. Such organic benefits reassure the woman on-the-go that her makeup is benefiting her complexion as well making her look glamorous.
Accessible, lighthearted and playful, NP Set is dedicated to immediate beauty solutions. Pop Art-inspired packaging features graphic white boxes splashed with vibrant palm trees and star motifs concealed within. "NP Set empowers women with bounty of color choices and of-the-moment looks," says creator Napoleon Perdis. The makeup artist extraordinaire is known for his simple yet luxurious cosmetics invested with a message of female empowerment. "I was motivated by the challenge of creating a prestige makeup collection for the discerning shopper who refuses to sacrifice quality for price," Perdis adds.
NP Set retails through 1400 US Target stores and over 260 Target stores in Australia, Napoleon Perdis Concept Stores, select independent retailers as well as on npsetcosmetics.com.
About Napoleon
NP Set is the brainchild of Napoleon Perdis. The Hollywood-based makeup impresario launched his prestige cosmetics in his hometown of Sydney, Australia, in 1995. Perdis, who picked up his first makeup brush at the age of 8 to help his glamorous mother primp for a party, has always dreamed of spreading his beauty gospel around the world. In addition to managing Napoleon Perdis and NP Set, Perdis is still an in-demand makeup artist with an array of devoted clients. Since its unveiling in the U.S., the Napoleon Perdis brand has ratcheted up celebrity fans including Jessica Szohr, AnnaLynne McCord, Lindsay Lohan, Leighton Meester, Evangeline Lilly, Heidi Montag, Whitney Port, Debra Messing, Jessica Lowndes, Shenae Grimes, Catt Sadler, Melissa George, Nicollette Sheridan, Amanda Bynes among others.
